Williams Sonoma Picnic Gift Box
This project is a whimsical, picnic-themed gift box designed for Williams Sonoma. Inspired by the brand’s elegant, stylized typography and attention to detail, I created a design that captures the charm of a summer afternoon outdoors. I’ve long admired the work of Jessica Hische, and this project was a chance to practice my own stylized lettering in a setting that felt both playful and refined. From the hand-crafted type to the detailed packaging elements, every part of this piece was designed to reflect the well-crafted and thoughtful aesthetic that defines Williams Sonoma.
Booklet Spreads
Stickers
Special Item: Jam Jar
Mailer Box
Custom Modified Type Headers
My Process