CR Nutrition Madison: Brochure
As someone passionate about nutrition and wellness, I noticed that this Madison-based nutrition business lacked cohesive and inviting branding. Their existing materials felt clinical and unapproachable — the opposite of what healthy living should be. I created this brochure to reframe the experience of eating healthy as something joyful, approachable, and even whimsical. Flowing leaf motifs connect each panel, symbolizing natural energy and movement, while vibrant imagery and warm design elements show that wellness isn’t boring or exhausting — it’s vibrant, fun, and accessible.
